Retail environments are changing rapidly and to best serve customers the industry needs to look to the future. Whether it’s retailers driving change in brick-and-mortar stores or manufacturers infusing the promotion process with AI, innovation is a necessity for success.
The first step in driving effective change is developing a culture that inspires innovation. There is no one size fits all approach to innovation, but this whitepaper helps create a baseline and answers critical questions that will arise as your teams evolve, such as:
