Promotions are so much more than a discount; variables from offer structure to imagery can incentivize consumers to try a new product or grow their basket as they stock up and save. For CPGs, the key to success is the right promotion – the one that resonates best with today's consumer. Eversight's Offer Innovation suite enables brands to utilize actionable insights, AI-powered experimentation, and tailored execution-focused tools to improve their promotional strategies and redefine ROI.
Leveraging the power of Instacart’s consumer data to deliver innovative insights and facilitate superior omnichannel strategies
Eversight by Instacart’s AI engine tests different promotions directly with real consumers in real time to uncover better performing offers that are relevant to today’s consumers
Flexible promotion playbooks and retailer recommendations empower RGM teams to own the execution of winning insights in stores, online, and on Instacart for impact at scale
No prerequisite systems required – start from where you are today
Get started with AI-powered experimentation within two weeks
Unlock transformative insights to accelerate your omnichannel strategy
Brand problem
Diminished ROI on existing promotions
Retail problem
Minimum promoted price constraints limited options for new promotions
Eversight solution
Identified and targeted key shopper segment for personalized promotions that drove:
Brand problem
20% of top line revenue spent on ineffective trade promotions
Retail problem
Risk associated with trialing new promotions in-store
Eversight solution
Identified and targeted key shopper segment for personalized promotions that drove:
Brand problem
Declining promotional effectiveness and ROI
Retail problem
Declining promotional lift and flat vendor funding
Eversight solution
2,000 optimized offers across 100 product groups delivered:
Brand problem
Repetitive promotional offers that no longer disrupted shopper behavior
Retail problem
Risk associated with trialing new promotions in-store
Eversight solution
New offer structures delivered:
* Prior results do not guarantee future outcomes.
